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Whether you need a deep, qualitative understanding of customer needs based on in-depth interviews, QualBoards, or focus groups, or you are quantifying market needs or developing a thought leadership story based on quantitative research, we can meet your end-to-end customer and market research needs.
Our team of product marketing executives, backed by research specialists, offers superior services to a typical market research agency, which is usually made up of research specialists with limited technology product or marketing backgrounds.
Scott McLarnon, Group VP and GM, IDC WW Consulting