Interim VP of Marketing

A four-month engagement to kick-start AT&T Worldnet’s segmentation marketing efforts. Built a team from scratch, initiated and completed a major piece of segmentation research, and got several offers to market. Read the full story


New Product Development

Played key role in product and content definition and development, based on customer usability studies, for strategic new AT&T consumer Voice over IP product launch. Read the full story


Pricing and TCO Automation Tool

Developed a web-based tool to automate the creation of sales quotes and contract documents, and provide a build-vs-buy “Total Cost of Ownership” analysis to aid the sales process. Read the full story


Consumer Research Panel Development

Developed a proprietary online consumer market research panel. Managed all aspects of panel development, from translating business requirements into panel design, defining quota groups, selecting a vendor, identifying sample sources, and populating the panel. Read the full story