Interim VP of Marketing
A four-month engagement to kick-start AT&T Worldnet’s segmentation marketing efforts. Built a team from scratch, initiated and completed a major piece of segmentation research, and got several offers to market. Read the full story
New Product Development
Played key role in product and content definition and development, based on customer usability studies, for strategic new AT&T consumer Voice over IP product launch. Read the full story
Pricing and TCO Automation Tool
Developed a web-based tool to automate the creation of sales quotes and contract documents, and provide a build-vs-buy “Total Cost of Ownership” analysis to aid the sales process. Read the full story
Consumer Research Panel Development
Developed a proprietary online consumer market research panel. Managed all aspects of panel development, from translating business requirements into panel design, defining quota groups, selecting a vendor, identifying sample sources, and populating the panel. Read the full story