Tina Hou, Senior Consultant
Tina Hou has over 20 years of experience bringing products and services to market. In the last four years, she has been offering project-based and run-of-business consulting services for startups like BlueBox Security (now Lookout) and established enterprises like Intuit. She brings a valuable balance of strategic insight and solid execution to each of her consulting engagements. In particular, she specializes in go-to-market strategy, pricing and packaging, messaging and positioning, sales enablement, and content development.
Previously, Tina was the Director of Product Marketing at Bunchball. There she launched a new product packaging and pricing structure that drove a 79% increase in average selling price.
At VeriSign and Symantec, Tina was responsible for the VeriSign’s Trust Services products which drove over $300M in annual revenue. There she led large cross-functional product launches and branding initiatives.
Tina received her Bachelors of Science in applied mathematics from UCLA. She spends her spare time with her family enjoying California’s abundance of outdoor activities.