Sherman Griffin

Principal Consultant​

Sherman Griffin, Principal Consultant​

Sherman Griffin has over 20 years of experience providing expert marketing strategies, solutions & projects to leading tech companies. A passionate marketer who puts the customer first, Sherman has helped start-ups and large companies Get Big Fast through innovative, impactful, fast moving approaches that move the needle.

An avid user of new consumer technology, Sherman led Amazon Kindle’s marketing, advertising, and acquisition programs, helping drive success of a new way to read. Sherman’s twelve years at Amazon also saw him start and lead Amazon Prime Video’s marketing team and Alexa’s marketing efforts to drive penetration of Alexa deeper into consumer’s lives. He helped propel Amazon Business, Amazon’s B2B marketplace, to a billion dollar business targeting both enterprise and small business. Sherman holds several U.S. patents for his design of Treasure Truck, a new mobile-only shopping & delivery experience that he started.

Prior to Amazon Sherman led marketing and product management at Pure Networks, an early home networking software company successfully acquired by Cisco. At RealNetworks he led B2B broadband strategies and launched Helix, the company’s open-source audio and video platform. His other experience includes SBC Internet Services (now AT&T Internet Services), where he drove early penetration and retention of subscription internet services to both consumers and small business. Sherman also has experience in business development and sales, focusing on technology licensing and distribution of consumer subscription services.

Throughout his career, Sherman has focused on creating programs that scale, communications that impact, and customer-focused tactics that help products and companies Get Big Fast.

Sherman lives in Seattle, WA with his wife and two teenagers.