Melissa Albanes, Senior Consultant
Melissa Albanes is a data-driven product marketer with experience growing recurring revenues for IT and software brands worldwide. Finding a niche for creating and optimizing unique go-to-market (GTM) strategies, she is known for elevating brands to well-known household names and crafting and implementing the creative process.
Prior to working with Callan Consulting, Melissa headed up the product marketing function for acquired technologies at SumTotal Systems. She spent three years directing and executing large-scale global GTM launch strategies for software releases to drive customer acquisition and retention. Prior to SumTotal, Melissa served in both product marketing and product management functions for Learning Tree International, the market leader for classroom-based IT training.
Melissa holds a B.S. in Business Administration from Geneva College where she graduated on the Dean’s List with a focus on marketing.
In her free time, Melissa can be found on her Harley, with her family in a kayak or hiking, or traveling.