Maureen Martin, Principal Consultant
Maureen thrives on helping organizations creatively tap the potential of their customer data, with deep experience in the marketing analytics space. Maureen’s executive experience ranges from start-ups to Fortune 500 companies with a focus on leveraging information to drive business acceleration.
Prior to Callan Consulting Maureen spent over five years at Wiser Solutions as VP, Data Analytics & Operations. As the third employee she wore many hats and helped build Wiser into a significant market player serving hundreds of customers. She was a key member of the Executive Team and provided leadership through multiple acquisitions. She built a global analytics and operations team that delivered high impact data through an innovative combination of crowd sourcing, web crawling, and data science.
Prior to that Maureen spent nine years at Williams-Sonoma, Inc. (WSI) most recently as VP, Customer Information. Maureen built a talented analytics team that provided the family of WSI brands with customer research in support of strategic business decisions. Additionally, Maureen led the team of data scientists who optimized the multi-channel marketing efforts (across email, ecommerce and their signature catalogs).
Prior to that Maureen spent nine years at Epsilon Data Management in numerous roles within their Analytic Consulting division. She was a pioneering data scientist early in her career at Epsilon delivering their first commercial neural network. She moved to the Bay Area to lead the Analytic Consulting practice for their Western Region, delivering numerous predictive analytic solutions (i.e. neural networks, regression models, segmentation studies) to optimize marketing initiatives for Fortune 500 customers.
Maureen holds a BS in Operations Research and Industrial Engineering from Cornell University where she graduated with Distinction. Maureen enjoys travelling, skiing, reading and is an aspiring duplicate bridge player. Maureen is happily married, living in the Bay Area, and the parent of two sons and one daughter.