Bob Angus, Senior Consultant
Bob is a strategic marketing consultant with 20+ years of product marketing leadership experience in the software and technology sectors. Bob is expert at executing best-in-class account-based marketing strategies, go-to-market playbooks, and rapid customer acquisition campaigns, that lead to outstanding financial results.
Most recently as Director of Product Marketing for SLI Systems, Bob managed the Product Marketing team and drove account-based marketing success. He increased large retail brand sales wins by launching new artificial intelligence focused product positioning and by scaling customer and competitive insights for bigger lead generation and outbound sales campaigns.
Prior to SLI, Bob led product and marketing teams in senior marketing roles at PayPal, Symantec, Intuit, and Commission Junction. Bob delivered breakthrough financial impact and accelerated product adoption by leveraging deep customer knowledge to uncover new positioning opportunities, build innovative sales and marketing programs, and successfully evangelize products.
Bob earned a Masters in Business Administration from Babson Graduate School of Business and a BA degree with a dual major of Math and Economics from Claremont McKenna College.
Bob coaches and participates in Ironman distance triathlons to raise cancer-fighting funds through Leukemia & Lymphoma Society’s Team in Training.