White Paper: Effectively Using ROI as a Sales Tool

White Paper: Effectively Using ROI as a Sales Tool

A guide designed to help sales and marketing executives maximize the effectiveness of Return on Investment (ROI) analysis and tools in the enterprise sales process. Provides a general introduction to ROI, describes the importance in the sales cycle, and provides practical advice for developing the ROI story to best assist customers in understanding your value proposition. Discusses key success factors and provides sample ROI calculation and write-up.