Library

The following documents are provided to you as a service free of charge from Callan Consulting. All samples of client deliverables are in the public domain and are carried with client permission.

  • Methodology and Guidelines

    • The Importance of Thought Leadership in Your Marketing Strategy
      How communicating a thought leadership story as part of your overall marketing strategy can help establish credibility and set you apart from competitors
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    • How to Build a Sales Development Playbook
      A playbook gives SDR/BDR teams everything they need to be effective, from the overall sales development strategy to tactical tools like battlecards, scripts and templates
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    • Using ROI as an Effective Sales Tool
      Guidelines for developing and using ROI modeling to quantify the economic value delivered to your customer, and using this information to close more deals
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