Callan Consulting provides executive-level marketing services with emphasis on strategy, communications, and research and analysis. Specific services include:
Messaging and Positioning
- Help client identify and articulate strategic direction
- Facilitate off-site sessions with senior management to develop company and product positioning
- Build communication plans to support the strategy
Relevant Projects:
- Applied Biosystems
- Reactivity
- Versata
- Zaplet
- AppStream
ROI Analysis and Modeling
- Create and deploy web-based tools to automate pricing and ROI analysis
- Perform detailed analysis of ROI value propositions for clients' products
- Develop comprehensive, intuitive spreadsheet models to articulate ROI
- Develop customer-facing white papers, presentations, and case studies
- Create “how-to-use” guides and conduct sales training
Relevant projects:
- Cisco Services/Support ROI Tool
- IDC Cost of Downtime Tool
- AT&T Pricing/TCO Automation Tool
- Cisco Application Messaging ROI
- IBM
- CNET Channel
- Covad
- MetaDesign
Marketing Materials Development
- Drive corporate and product messaging into marketing materials
- Develop new materials and sales tools, including corporate and product collateral, white papers, success stories, and more
- Develop web site content, define design and layout requirements
Relevant Projects:
- IBM
- Digital Fuel
- Reactivity
- MetaDesign
- Versata
- AppStream
Market Research and Validation
- Develop end-to-end research strategies, both quantitative and qualitative
- Perform market validation and executive-level one-on-one interviews
- Facilitate and moderate focus groups
Relevant projects:
- Adobe
- IDC
- AT&T New Product Development
- AT&T Consumer Panel Development
- Inktomi
- Wilson, Sonsini, Goodrich, and Rosati
Marketing Programs
- Manage and execute outbound direct marketing campaigns, promotions, partner marketing, and trade shows
- Optimize lead management processes
Relevant projects:
- AT&T Interim VP of Marketing
- Versata
- Zaplet