The following documents are provided to you as a service free of charge from CallanConsulting. All samples of client deliverables are in the public domain and are carried with client permission.
Methodology and Guidelines
Utility Pricing: Finding the BEST Way to Price Products and Services
Guidelines for pricing offerings to maximize profitability, scale revenues, and competitively position yourself, based on economic value delivered to your customer (PDF, 381K, 16 pages)
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Applying Segmentation to Marketing and Business Strategy
Framework for applying market segmentation analysis to make fundamental decisions about marketing and business strategy to maximize market opportunity (PDF, 164K, 16 pages)
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Consulting Project Best Practices
Tips and tricks for managing and executing business strategy/marketing projects, designed to be useful for internal projects as well as external consultants (PDF, 335k, 27 pages)
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Building a Market Opportunity Forecast
Guidance for building a financial spreadsheet forecast for new market opportunity, including key success factors (PDF, 128k, 10 pages)
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Go to Market Rollout Plan
Strawman marketing activities, timelines, and budget to roll out a "typical" enterprise technology product. (PDF, 544k, 7 pages)
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Strategic Audit Methodology
A framework for identifying and assessing internal and external factors impacting a strategic business or marketing decision. (PDF, 148k, 8 pages)
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Messaging Development Process Framework
A guide to developing compelling company or product positioning, focusing on business value provided to your customers. (PDF, 194k, 12 pages)
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Applying the Customer Decision Making Process to Marketing Strategy
A guide to better understanding your customer's purchase decision making process and applying it to your marketing strategy. (PDF, 572k, 10 pages)
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Marketing Plan Development Template
Guidelines for developing effective marketing plans to ensure you meet your business objectives. (PDF, 492k, 15 pages)
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White Paper: Effectively Using ROI as a Sales Tool
A guide for sales and marketing executives to maximize the use of ROI in the enterprise process. (PDF, 270k, 11 pages)
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Callan Consulting Strategic Planning Framework
Framework used to drive development of new corporate, product, or messaging strategy. (PDF, 550k, 9 pages)
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Sample Projects
Pricing/ROI Automation Tool
Web-based tool to automate sales quote creation and generate ROI analysis supporting the sales cycle. (PDF, 1.3MB, 18 pages)
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CNET Channel ROI White Paper
Currently used by CNET Channel sales team (PDF, 442k, 16 pages)
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IBM ROI white paper
Currently used in IBM's Digital Media sales kit. (PDF, 270k, 22 pages)
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ROI model
Model built for a network infrastructure technology company, disguised to protect confidentiality. (PDF 700k, 9 pages)
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Case Study Samples
Customer success stories developed for MetaDesign
Palm Computing
Download PDF, 128K, 2 pages
Xerox, Inc.
Download PDF, 156K, 2 pages
Nike
Download PDF, 240K, 2 pages
The Ocean Conservancy
Download PDF, 950K, 2 pages
The Nelson-Atkins Museum of Art
Download PDF, 112 K, 2 pages